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Envisioning the Customer Experience of Autonomous Vehicles, 5-20 Years Out

Beverly May

What it will be like to use autonomous vehicles as riders and citizens, and where and how they can have the most positive impact on society.   In fall 2016, The Concepts Lab created a 3-part product and service design workshop series on the future of autonomous vehicles from a user-centered design standpoint that focused on users and their needs- the riders- not on the engineering. We identified several high-potential rider segments and envisioned scenarios where autonomous vehicles could have a material impact in 5-20 years time. We then created three in-depth future scenario case studies: 1. the future rider and driver experience in conventional passenger vehicles; 2. the future of customized short and long-distance travel on demand; and 3. the future of urgent medical care. For each of these, we planned the experience of riders and drivers; imagined the rider/driver-vehicle interactions and ecosystems; conducted extensive user and market research; and envisioned the final product at varying levels of fidelity. Our explorations included sketches, digital prototypes, cardboard-cutout and digital dashboard mockups, new vehicle illustrations, and rendered 3D interiors.  

This talk will encompass 3 video case studies showing the 3 scenarios we explored, with additional Q&A, demos of our artifacts, and narration of our process. Come along on our journey to see our output, get excited about the driverless future, and learn how to do similar future design explorations yourself!

Speaker: Beverly May, uxawards.org

Wednesday, 09/20/17


Website: Click to Visit



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