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Design in Research - How do you use design to support and shape R&D?

Corporate Research and Development is evolving, and it increasingly incorporates user experience design, design research, and service design into the earliest stages. The historical separation between basic research, applied research and productization erodes as research horizons shorten, technology diffuses more rapidly, and companies want to take bigger risks sooner. When this changing market is coupled with rapidly changing technology that blurs the boundaries between hardware, software, materials and processes, the role of design fundamentally changes.

Design influences technology research earlier in the creation of a novel technology, whether it’s a new application of artificial intelligence, or a new material. In this PARC Forum, Mike Kuniavsky and other members of PARC’s Innovation Services Group will present how they participate in early-stage research and development, and discuss the methods they developed when working alongside PARC’s researchers in developing printed sensors, AI-enabled IoT services, and deep learning computer vision products. We will show how we systematically explore the impact of technologies before they exist and how we try to look beyond hype and our own excitement to see how a new technology can actually solve business and human problems.

Speaker: Mike Kuniavsky

Thursday, 10/11/18

Contact:

Website: Click to Visit

Cost:

Free

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PARC Forum

3333 Coyote Hill Road
Palo Alto Research Center, George E. Pake Auditorium
Palo Alto, CA 94304
USA


Phone: 650-812-4000
Website: Click to Visit

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