Why storytelling is vital to science communication - Livestream

Many think that storytelling is only for fiction and frivolity. But storytelling is essential to all forms of communication. This is especially true when communicating science. Storytelling primes the brain to absorb and recall information. Without the story, the science does not stick. In this talk, I will explore the why and the how of science storytelling based on my years of experience working between academia and arts industries. The lessons learned can be useful for anyone who wants their communications to be received and considered.

Speaker: Sara ElShafie, UC Berkeley

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