Ultra-Processed Food: Brought to You by Big Tobacco - Livestream

Don’t believe the health claims on packaged foods in your grocery store. Most have been exquisitely engineered using sensory science to keep you coming back for more. The truth is that many of America’s favorite ultra-processed food brands - from Oreos to Kentucky Fried Chicken and Lunchables - were developed using sensory optimization technologies that came from the labs of major US tobacco companies.

Speaker: Laura Schmidt, UC San Francisco

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