Gen Z Activists and Entrepreneurs in Europe: Enabling Digital and Green Transition

Europe is witnessing a significant shift, shaped by the emergence of Gen Z as a driving feature of the European labor force. The ascent of activists and entrepreneurs heralds a potential revolution in businesses operating on the old continent. Understanding and integrating the unique values and approaches of Gen Z, including as a means of addressing the twin (digital and green) transition is critical. As generations that will bear the brunt of the challenges posed by climate change, Gen Z and Millennials are also the generations that are most actively involved in addressing environmental issues (Pew, 2021). In this lecture, we will consider how Europe is changing through demographic shifts, policy developments and environmental necessity.

Speaker: Prof. Dana Redford