Four Mobile Machines: Combining Information Design with Persuasion Design to Change Behavior

Mr. Marcus reviews briskly four projects that are conceptual designs for new kinds of mobile applicaitions (smartphone and tablet with associated Web portals) that combine the theories of information design and persuasion design to change people's behavior. The Green Machine persuades home consumers to save energy. The Health Machine persuades people to change nutrition and exercise habits to avoid obesity and diabetes. The Money Machine persuades baby boomers to improve wealth management to they spend and save appropriately. The Memory Machine persuades family members to share more intergenerational stories among families that are geographically distributed, sometimes across multiple time zones and different countries and cultures. The Machines have been published worldwide since 2009. In 2011, Green, Health, and Money Machines won awards in an international competition sponsored by the International Institute for Information Design, Vienna.

Speaker: Aaron Marcus, Founder and President, Aaron Marcus and Associates, Inc.