Machine Learning on Big Data for Online Advertising

Rocket Fuel is a leader in the use of detailed data to automatically choose who to show particular ads to.  In this talk, CTO Mark Torrance will explain how Rocket Fuel approaches this problem from a machine learning, modeling, and optimization perspective.  He will cover technologies in use for the capture, storage, maintenance and real-time use of massive amounts of data, and explain how Rocket Fuel participates in the most active online auction marketplaces in the world, with tens of billions of transactions processed each day.  Rocket Fuel applies AI techniques to many areas of its business, including choosing what to buy, allocating budgets, and identifying and blocking fraudulent traffic.

Room B03

Speaker: Mark Torrance, Rocket Fuel