Steven Pinker: The Science of Writing Well

Steven Pinker, a leading scientist of language and the mind, regularly appears in lists of the world's top 100 thinkers. A psychology professor at Harvard, he is the bestselling author of eight books including The Stuff of Thought and How the Mind Works. His latest, The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century, is a fascinating analysis of the ways in which skillfully chosen words engage the mind, and a cognitive science-based guide to writing well.