Frugal Innovation

Frugal innovation is the ability to "do more with less" -- that is to create more economic and social value using fewer resources. Long practiced in resource-constrained emerging economies like India, China, Africa, and Brazil, frugal innovation is now being adopted in the West to respond to the needs of cost-conscious and eco-aware consumers. This event will show how pioneering startups and universities in Silicon Valley are developing cutting-edge frugal solutions that deliver greater value at lower cost across sectors like healthcare, agriculture, energy, finance, and education.

Panel:

Mark Hatch, CEO, TechShop

Bruce Borden, CEO, gThrive

Michel Ktitareff, VP US & Asia Operations and Business Development, Be-Bound

Silvia Figueira, Director, Frugal Innovation Lab, and Associate Professor of Computer Engineering, Santa Clara University

Moderator:

Navi Radjou, is a fellow at Cambridge Judge Business School.  He is coauthor of Frugal Innovation (Economist Books, 2015). He won the 2013 Thinkers50 Innovation Award and spoke at TED Global 2014. An Indian-born French national, he lives in Palo Alto, California.