From the brain to the internet: Neuroforecasting funding outcomes

In the past two decades, neuroimaging research has progressed from resolving distinct neural activity during anticipation of good and bad outcomes to predicting individual financial choices (ranging from purchasing to financial risk taking). But can neuroimaging data inform forecasts about market-scale financial outcomes? I will present findings from recent research on microlending and crowdfunding suggesting not only that neuroimaging data may help researchers to forecast market outcomes, but that in some cases, these brain-based forecasts may prove more informative than choice itself.

Speaker: Brian Knutson, Stanford