Aligning Profits with the Planet

It is possible to protect profits and the planet. Despite claims that a win for the environment is a loss for the economy, corporations are finding innovative ways to have it both ways. Companies are realizing that protecting watersheds and ecosystems can also protect their business.

Levi’s, for example, needs to think about water supplies necessary to grow cotton for its clothes. Companies in many sectors are realizing the changing climate means they need to pay closer attention to the relationship between natural capital and financial capital.

Gretchen Daily argues that markets and nature can live in harmony if the incentives are aligned properly. For her work demonstrating we don’t have to trash the planet to live a better life, she recently won the $450,000 Blue Planet Prize, considered the Nobel Prize for environmental solutions.

Join us for a conversation about how business and trees can play nice.