Wonderfest: The Unconscious Mind

Psychologists are discovering that unconscious motivators dominate human behavior. The pervasive influence of the unconscious mind affects every aspect of our lives: from where we scratch (of course!) ... to whom we love, what we buy, and how we vote. Nevertheless, our fates are not sealed. These same psychologists can help us to lead better lives - where even the meaning of "better" becomes a more conscious decision.

Speaker: John A. Bargh, Yale University