From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. Companies have to get this right to survive. But how do they make this transition? By using the creativity of code to solve business problems.
Developers are the creative workforce who can solve major business problems and create hit products for customers - not just grind through rote tasks. Most companies treat developers like digital factory workers without really understanding what software developers can contribute. From Google and Amazon, to one-person online software companies - companies that bring software developers in as partners are winning.
In this talk, Jeff Lawson, CEO of Twilio and author of the soon to launch book Ask Your Developer will chat with Eric Ries, author of The Lean Startup and Founder of the Long-term Stock Exchange about a mindset he’s coined “Ask Your Developer” -- a philosophy that he believes is the secret to driving innovation within businesses. Eric and Jeff will discuss examples of business leaders who have implemented the “ask your developer” philosophy best and share advice to:
- Companies on how to take advantage of an underutilized asset that already exists in your company and unleash the tremendous untapped creativity and brainpower inside your teams.
- Business leaders on how to understand developers and how to motivate them.
- Software developers on how to live up to your potential as a full, talented, creative professional and get a strategic seat at the table.
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