Product Design Researcher

 

In order for a sustainable product to be successful in the market, designers must create products that are not only engineered to be sustainable but are also sustainable as perceived by the customer - and engineered versus perceived sustainability can be quite different. This talk details an AI-design method for extracting perceptions of sustainable features from online reviews using a natural language machine learning algorithm. The method is validated with A/B experimentation involving French Press products to demonstrate growth in online purchases for products with extracted perceived sustainable features.

Agenda:

11:45 am - 11:50 am Arrival and socializing
11:50 am - 11:55 am Opening
12:00 pm - 1:50 pm Naser Dehaibi, "Product Design Researcher"
1:50 pm - 2:00 pm Q&A

Speaker: Naser Dehaibi

Please register using the zoom link to get a reminder:

Meeting ID: 839 3039 1137