Robert Frank on the Psychology of Climate Change - 'Under the Influence'

“After more than three decades, the public is finally beginning to grasp what a serious threat global warming poses. What’s missing from the climate conversation now is a plausible narrative about how we might parry this threat. Drawing on ideas from his recently published book, Under the Influence: Putting Peer Pressure to Work, Robert Frank explains why our ability to tap the prodigious power of behavioral contagion may make the path forward less daunting than many think.”

Speaker: Robert Frank, Cornell Univ.