The Fifth Sense: Innovation Powered by Purpose

Many have concluded that innovation is not moving at the pace required by social and ecological realities. Werbach presents a model of bottom-up innovation, particularly present in Asia, that ties together network organizing, social purpose, cultural awareness, nanopractices and consumer insight that may be a guide for the quicker adoption of breakthrough techologies. The lecture will examine cases from refining seaweed to mobile-banking to rural refrigeration.

Speaker: Adam Werbach is the Chief Sustainability Officer for Saatchi & Saatchi and the author of Strategy for Sustainability by Harvard Business Press. He formerly served as the President of the Sierra Club. Twitter: @adamwerbach