The Path to (Consumer) Enlightenment: Changing the Way We Buy and Sell

Although much attention has been given to the impacts of consumer behavior, less work has been done on how to effectively change it. With the price of inputs on the rise and resource constraints putting disrupting business as usual, influencing consumer behavior has become more important that ever. Companies have started to mold consumer decisions through product design, pre-purchase education, post-purchase influence and design for end-of-life. Panelists from Clorox, PG&E, Method, and Good Guide will talk about the opportunities to better engage consumers in progress towards sustainability, whether that means encouraging them to buy less or buy differently.

Register at http://petersonconsumerbehavior.eventbrite.com.

Panel:

* Dara O'Rourke, co-founder, Good Guide
* Drummond Lawson, Director of Sustainability, Method
* Alexis Limberakis, Director of Environmental Sustainability, Clorox