Reframing the Message: From Sound Science to the Sound Bite

Tweets, blogs, podcasts and online video mixed with traditional print and broadcast media have taken the information superhighway into the age of information overload. From the headline to the sound bite... if the words aren't perfect, the message may be lost. Join COMPASS and Aldo Leopold lead communications trainer Nancy Baron, Washington Post environmental journalist Juliet Eilperin and shark scientist and Chair of Aquatic Biology Dr. John McCosker for a discussion on how to frame the conversation to quell the misinformation that creates skepticism about scientific discoveries and recommendations. Dr. Michael Webster, Executive Director of the Coral Reef Alliance, will moderate this insightful discussion which includes lively examples from shark research and beyond.

Adults: $12, Seniors $10, Members $10. Seating is limited. To reserve a place today, buy a ticket online or over the phone at 415-379-8000